Corporate social responsibility (CSR) is in. CSR is a great way to show a brand has empathy, and consumers who are also passionate about the social issue will likely support the brand.
Ad Highlight: Coca-Cola
They’re Back! The Coca-Cola Polar Bears are back!
Ad Highlight: Kay Jewelers Neil Lane
This is one of those commercials I had to talk about. Kay Jewelers features their Neil Lane collection and simply warms your heart.
Holiday Commercials: 2018 Trends
Let’s talk holiday commercials! With Thanksgiving behind us, it’s officially time to talk holiday ads (not before because Oct. 31st to Thanksgiving should be meant just for Thanksgiving, thank you very much).
Book Review: Made to Stick
This is a presentation I made reviewing the book Made to Stick by Chip and Dan Heath. The brothers who wrote this book go on a crusade against the Curse of Knowledge and explain to their readers what makes an idea ‘sticky.’ Link to video
Marissa Musings: Why laziness isn’t ALWAYS a bad thing
Let me start with: hard work pays off. Working hard and striving for the best has always been my modus operandi. But have you heard this Bill Gates’ quote?
Marissa Musings: What we can potentially learn from quick celebrity relationships
The two biggest celebrities just announced their relationship. A few weeks later they’re engaged. Four months after that they have broken up. The internet mourns the loss of the relationship as the celebrities start covering up their shared tattoos.