There’s nothing like clever marketing that perfectly utilizes the popularity of something to create their own viral campaign.
Ad Highlight
Ad Highlight: Lincoln’s Sanctuary
Time sure can get away from you when life gets busy. Regardless, I was watching the Eagles v. Chiefs game yesterday and was so impressed by this ad. I had to jump on here to share.
Ad Highlight: Whopper Detour, An Ode to Machado’s Reign
Fernando Machado was the king of marketing in the fast-food world. As he ends his reign at Burger King, I want to re-highlight one of my favorite campaigns in marketing.
Ad Highlight: P&G International Women’s Day 2021
Who still gets newspapers these days? Me 🙋🏻♀️…oh, no one else? How about the Sunday adverts? Still no? Okay, what about the radio? Only use Spotify? P&G’s video? Maybe? Oh boy. Well, let me fill you in.
Ad Highlight: Volvo “A Million More”
Nils Bohlin invented something in 1959 that has since saved the lives of millions. At the time, it was seen as “unconstitutional” and a “violation of human rights.” Volvo shows its past as it looks to the future – and shows an unfortunate pattern in humans’ fear of change.
Ad Highlight: Newman’s Back with a PSA
Fellow Seinfeld lovers or curious ad people rejoice. Wayne Knight reprises Newman from Seinfeld to tell people about mail-in voting and the current administration’s attempts to slow down the mail.
Ad Highlight: IKEA’s (Intentional?) Mistake
Lost in translation gets a whole new meaning.
Ad Highlight: 2020 Emmy Nominees
I bet when you saw that the Emmys released its nominees, you raced to look at the Outstanding Commercial category, right? Yeah, no, me neither. But, they are pretty good. Check them out here.
Marissa Musings: Jay-Z with the Print Ad
Black Lives Matter. It’s as simple as that. Let’s look at why the “all lives matter” and other similar thoughts are flawed and Jay-Z’s print ad together.
Ad Highlight: Lunar New Year 2020
I was born in China, so the Lunar New Year has always been a momentous occasion. But, since when did it become a holiday that brands capitalized so readily on?