Time sure can get away from you when life gets busy. Regardless, I was watching the Eagles v. Chiefs game yesterday and was so impressed by this ad. I had to jump on here to share.

Often Sunday football commercials are cutesy, and this is no exception. However, this made me put my phone down and watch with full attention. Check out this smart ad from Lincoln Motor Company and their agency, GTB.

The spot asks, where does stress go? Instead of being hung up on the relaxed state Lincoln drivers have, GTB flips it by focusing on the stress itself. What a good insight! It might not be the first with this insight, but the first of its kind that I thought was executed really well. It works flawlessly for a full campaign about the stress – and lack thereof in a Lincoln Aviator.