WHAT I DO

I’m a strategist helping companies tell their story.

Hi, I’m Marissa Pastre.

I help companies find their voice and tell stories in a way that meaningfully connects with their audience. My love affair with strategy and the psychology of persuasion began in college, and it’s been going strong ever since.

Outside of work, I’m a DIY attempter, headstand hobbyist, proud plant mother, dog lover, cake decorator, and Oxford comma believer.

Skills

Portfolio and Growth Strategy

I develop data-driven commercial strategies and marketing that optimize multi-brand portfolios, maximize market participation, and align long-term business objectives to fuel revenue growth.

Brand Positioning and Category Architecture

I build differentiated positioning platforms and strategic frameworks across diverse business units, transforming consumer behavior insights into cohesive brand architectures that enhance market share.

Advanced Insights and Trend Forecasting

I synthesize complex quantitative and qualitative data sets to track trends, map evolving brand occasions, and uncover consumer insights.

Here are some of my recent projects

Contact me for case study access.