Showing: 11 - 20 of 24 RESULTS
Paris Signposts
Ad Highlight Strategy

Campaign Highlight: Non-touristy Signposts

Paris is a notorious city that sees millions of tourists every year – including me! They have helpful signposts everywhere guiding visitors throughout the city. New black and gold signposts take you away from the big landmarks such as the Eiffel Tower and the Louvre.

Ad Highlight Branding Strategy

Campaign Highlight: BK’s Anti-Happy Meals

Burger King’s back at it again. Both a warrior for the ridiculous and social justice, BK has the advantage of being a QSR which allows flexibility in its marketing. They’re currently using their huge national platform in partnership with Mental Health America in a new campaign for Mental Health Month in May.

Ad Highlight Strategy

Ad Highlight: Michelob Ultra Pure Gold ‘Ad Blocker’

Well, 4/20 campaigns were underwhelming this year – but Michelob Ultra Pure Gold has something today, Earth Day. As all earthlings celebrate their planet (something they probably should do year-round, just sayin’), Michelob Ultra Pure Gold follows up their Super Bowl commercial with their own ‘ad blocker.’

Ad Highlight Branding Strategy

Ad Highlight: T-Mobile’s New Campaign

I forgot to add this in my big Recapped for the Super Bowl, but T-Mobile has a pretty good new campaign going. T-Mobile’s new campaign has a funny text message sequence that highlights a feature of T-Mobile, whether it is paying off your old contract or their collaboration with Taco Bell.