Showing: 11 - 20 of 42 RESULTS
Strategy

The Future of Cars?

I just read something interesting calling for the end of cars in cities – or at least making them “guests.” I like the idea even as I, ironically, just got a new used car.

Branding Strategy

Breaking up with Facebook?

Facebook is always under scrutiny; the current times are no different. Six large organizations, including the NAACP and ADL, started a boycott due to unfiltered racism, hate, and misinformation allowed on the platform.

Strategy

Changing Direction

We all know by now that the world will never be the same after COVID-19. I mean, duh. But, as strategists and planners, it’s going to be interesting to make note of what we’ll need to change as well.

Branding Strategy

Doing Diversity Right

It’s 2020 friends. Whether you like it or not (and I do hope that you like it…), diversity is a way of life in the U.S. As advertisers and marketers, we should act like it too.

Branding Strategy

2020’s Shaky Start

The world rang in the new year with World War III memes, a dying Australian ecosystem, a reeling royal family with Megxit, an impeachment trial, fear of a coronavirus epidemic, Kobe Bryant and his daughter’s death (a heartbreaking announcement made yesterday), and oh so much more. So, eh, not the best start. What do marketers …