Hi there, it’s been a while. I hope you’re doing well and are safe at home. Because I know you have nowhere to go right now, check out the brilliant video Nike just made.

Nike is one of those reliable brands when it comes to advertising. Wieden + Kennedy Portland seems to never fail in creating beautiful, powerful ads. But this one really stood out to me.

Brands have been releasing different messaging during “these uncertain times.” How many times have you heard that phrase? Sure, it’s nice to send something out to share with people stuck at home. But, we get it. “They’re with you” during these unprecedented times. It’s nice messaging but generally lackluster. And, nothing Nike ever does is lackluster.

Look at that! No logo, just pure brilliance. Nike focuses on the unity itself (rather than just calling for unity). We’re all one team. The standout line for me was, “But today we’re playing for 7.8 billion people.” By staying at home, we’re doing our part in fighting for the people of the world. Literal chills down the back. Again, Nike shows brands how to pull off messaging and to truly connect with consumers. Well done, Nike!