I forgot to add this in my big Recapped for the Super Bowl, but T-Mobile has a pretty good new campaign going. T-Mobile’s new campaign has a funny text message sequence that highlights a feature of T-Mobile, whether it is paying off your old contract or their collaboration with Taco Bell.
Branding
Ad Highlight: Google Pixel 3 Playmoji
Okay, I admit it. I write blog posts in advance. ¯\_(ツ)_/¯ I had a whole blog post written. BUT, I just saw this commercial while watching the Grammys. In between my drool and fangirling for Alicia Keys (my boo🤩), Google Pixel dropped this commercial for Playmoji. What is Playmoji? Check this out.
Ad Highlight: Apple Chinese New Year “The Bucket”
Apple has the talent and budgetary means to consistently produce great content, and their short film for Chinese New Year, “The Bucket,” is no exception.
Marissa Musings: Apple and Samsung
Apple and Samsung Apple and Samsung are continuously in the ring at battle against each other. They are routinely compared spec to spec, detail to detail. After listening to a mock focus group conducted in one of my classes, I realized the big difference between the two brands.
CSR: Climate Change v. Trash Reduction
Corporate social responsibility (CSR) is in. CSR is a great way to show a brand has empathy, and consumers who are also passionate about the social issue will likely support the brand.
Ad Highlight: Coca-Cola
They’re Back! The Coca-Cola Polar Bears are back!
Ad Highlight: Kay Jewelers Neil Lane
This is one of those commercials I had to talk about. Kay Jewelers features their Neil Lane collection and simply warms your heart.
Holiday Commercials: 2018 Trends
Let’s talk holiday commercials! With Thanksgiving behind us, it’s officially time to talk holiday ads (not before because Oct. 31st to Thanksgiving should be meant just for Thanksgiving, thank you very much).