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Ad Highlight Branding Strategy

Ad Highlight: T-Mobile’s New Campaign

I forgot to add this in my big Recapped for the Super Bowl, but T-Mobile has a pretty good new campaign going. T-Mobile’s new campaign has a funny text message sequence that highlights a feature of T-Mobile, whether it is paying off your old contract or their collaboration with Taco Bell.

Ad Highlight Branding Strategy

Ad Highlight: Google Pixel 3 Playmoji

Okay, I admit it. I write blog posts in advance. ¯\_(ツ)_/¯ I had a whole blog post written. BUT, I just saw this commercial while watching the Grammys. In between my drool and fangirling for Alicia Keys (my boo🤩), Google Pixel dropped this commercial for Playmoji. What is Playmoji? Check this out.

Apple and Samsung
Branding Marissa Musings Strategy

Marissa Musings: Apple and Samsung 

Apple and Samsung Apple and Samsung are continuously in the ring at battle against each other. They are routinely compared spec to spec, detail to detail. After listening to a mock focus group conducted in one of my classes, I realized the big difference between the two brands.