Apple and Samsung

Apple and Samsung are continuously in the ring at battle against each other. They are routinely compared spec to spec, detail to detail. After listening to a mock focus group conducted in one of my classes, I realized the big difference between the two brands.

It isn’t about camera size or battery life.

It’s about the way they view their customers that separates the two.

It’s about the way they view their customers that separates the two.

Samsung caters to the consumer. They design their phones in the way they think will be best for the customer. They listen to the consumer and add features that they want and will be more effective for the consumer. There is a lot of personalization and customization available on their devices along.

On the other hand, Apple defines who and what they are. Everyone must cater to them. The common phrase when Apple launches a new feature is: “You’ll get used to it.” Apple doesn’t listen to the customer complaints about the different ports or the home button. They assume that their customers will be loyal and simply become accustomed to the new change.

Essentially, Samsung looks to their customers. The customers are ‘King.’ Instead, Apple views their customers as followers. They will use and enjoy whatever they put out. I won’t say that either is a better tactic than the other. But, while Apple might not be a loyal friend, there is a reason Apple is such a prominent brand.

About Marissa Musings: Marissa Musings are short blog posts that derive from an outpouring of random thoughts. My brain can be a very crazy place. Enjoy with caution.