Showing: 11 - 20 of 38 RESULTS
Branding Recapped

A Reminder to Smile

Hi guys. I know, it’s a crazy, unprecedented time right now. The coronavirus (COVID-19) has us locked inside and the economy is in flux. But…

Branding Strategy

Doing Diversity Right

It’s 2020 friends. Whether you like it or not (and I do hope that you like it…), diversity is a way of life in the U.S. As advertisers and marketers, we should act like it too.

Branding Strategy

2020’s Shaky Start

The world rang in the new year with World War III memes, a dying Australian ecosystem, a reeling royal family with Megxit, an impeachment trial, fear of a coronavirus epidemic, Kobe Bryant and his daughter’s death (a heartbreaking announcement made yesterday), and oh so much more. So, eh, not the best start. What do marketers …

Branding Marissa Musings

Marissa Musings: Brands, Stay in Your Lane

I’ll be honest, my interest in politics soars higher than most. But, most people do consider politics and brands’ stances on social issues when exercising their purchasing power. Here’s my two cents, as an older Gen Z, of how to navigate the political maze.